In an official press release straight from the The Tetris Company, the collaborative effort between the two successful brands is discussed more at length. It is stated that there is a 'multi-year partnership,' which is intended to bring new co-produced games and merchandise to consumers. Their first joint effort will be coming to audiences in the form of an online game, which will release on June 3.įurthermore, The Tetris Company states that 'the companies will introduce a new co-branded style guide at Licensing Expo.' Categories for the style guide will include cosmetics, clothing, and accessories, among other items. Also, emphasizing that the partnership has come about during the 45th and 35th anniversaries of Hello Kitty and Tetris, respectively, CEO and President of Blue Planet Software Maya Rogers, the 'sole agent for the Tetris brand,' spoke enthusiastically about the upcoming partnership.
